Over the last 18 months, market leaders adapted dramatically because of market demands. These changes shows the importance of staying competitive in a fast-changing market environment.

An important finding is highlighted by industry analysis: what worked yesterday often fails now or in the future.

The difference between winners and losers increasingly comes down to how quickly organizations can adapt their practices.

The real significance goes much deeper than immediate effects. Understanding these deeper dimensions is critical for teams wanting to maintain advantage.

Key Points

• Industry guidelines are changing the manner in which companies approach data privacy.
• Conventional wisdom concerning security need fundamental revision.
• Competitive advantage depends less on individual technologies and increasingly requires team capability.